21st-Century’s fashion.

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Wolfgang Joop

Wolfgang Joop
Fashion Designer Wolfgang Joop is one of Germany’s most recognized designers, and one with a unique signature. His last name, Joop, is a Dutch first name. He started to employ it as his trademark back in 1979. Instead of using his first name, he simply added an exclamation point, which has come to stand for innovation and creative energy. The brand that now bears his name comprises a universe of products for men, women and children with a turnover of DM 550 million ($305 million) in 1998. Today JOOP! stands for a modern attitude, eroticism and provocative style stemming from a wealth of ideas of its charismatic greater Wolfgang Joop .

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