Fashion Brands

in All-Around, Selected Fashion Books

Fashion Brands: Branding Style from Armani to Zara

Studies the influence of branding within the fashion industry . Analyzes every aspect of fashion through the prism of marketing: brands, logos, advertising and psychology. Written in a crisp, journalistic style. Includes first-hand interviews with the world’s great fashion brand gurus. Examines the creation of designer brands such as Armani and Ralph Lauren, and high street brands such as H&M
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